[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
Articles archive::
For Authors::
For Reviewers::
Registration::
Contact us::
Site Facilities::
::
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
:: Volume 18, Issue 63 (12-2018) ::
جغرافیایی 2018, 18(63): 125-145 Back to browse issues page
Important factors in choosing urban shopping centers by tourists and pilgrims: A Case Study Mashhad
Ali Rahnama
Abstract:   (4773 Views)

Shopping is one of the things that has always been of interest to tourists and pilgrims and malls and shopping centers varied tourists and pilgrims from around the world that illustrate the importance of this issue. Mashhad, the second largest religious metropolis in the world, annually receives more than 25 million pilgrims and tourists from around the world, is a market and various shopping centers that can meet the needs of tourists and pilgrims. In this study, the factors affecting the choice of shopping centers by tourists and pilgrims in Mashhad were studied and analyzed. For this purpose, 396 questionnaires were collected using multinomial  logit to estimate these factors were discussed. Shopping in Mashhad them into three groups based on their geographic location. The first group more frequently than other groups, including: Markets around the holly shrine, Reza market, central market, Ferdowsi market and 17 Shahrivar that Geographical position is around the shrine. The second group includes Janet, Zist khavar, Proma, Alton, and the third group includes Almas shargh, Kian center, Padidieh hypermarket and Torghabeh bazar. The results showed that the variables of income, education and transport index (below average) have a significant positive impact on the tourists in the second group than the first group and variables of survival, province, family members, transportation (personal means) and transportation (less than average) have positive and significant impact and variables of  job, cost effectiveness (more than average) and infrastructure (below average) have a significant negative impact on the tourists in the third group compared with the first group.

Keywords: Shopping Centre, Tourism, Mashhad, Multinomial logit
Full-Text [PDF 870 kb]   (852 Downloads)    
Type of Study: Applicable | Subject: Special
Received: 2016/02/2 | Accepted: 2017/03/1 | Published: 2018/12/15
References
1. Afshar Naderi, K., (2007), "Business centers", Architect Magazine, 6 (44): 12-16. [In Persian].
2. Azmi, A., Motiei Langeroudi, H., Ghadiri Masoum, M., Rezvani, M., (2008), "The role of local markets in urban economic sustainability-Case Study of Gilan Province", The First Sustainable Urban Development Conference, 2 to 3 December, Tehran University. [In Persian].
3. Barutcu, S., Dogan, H., Unguren, E., (2011), "Tourists' perception and satisfaction of shopping in Alanya region: A comparative analysis of different nationalities", Procedia Social and Behavioral Sciences, 24: 1049-1059. [DOI:10.1016/j.sbspro.2011.09.101]
5. Bazargan, A., Sarmad, Z., (1998), "Research methods in behavioral sciences", Tehran, Agah Publisher. [In Persian].
6. Ben-Akiva, M, Lerman, S., (1985), "Discrete choice analysis: theory and applications travel demand", MIT Press, Cambridge, MA.
7. Buhalis, D., Costa., J., (2006), "Tourism business frontiers (Consumers, products and industry)", Oxford, UK: Elsevier Ltd.Butterworth-Heinemann. [DOI:10.4324/9780080455914]
9. Esmaeilzadeh, H., Esmaeilzadeh, Y., (2017), "Recognizing effective and impressible factors on/from tourism sustainability in the coastal cities (The case study: Anzali Port)", Journal of Geographic Space, 17 (60): 55-77. [In Persian].
10. Ferdowsi, R., Ghahramanzade, M., Pishbahar, E., Raheli, H., (2013), "Analyzing determinants of loan repayment performance of agriculture bank in Maragheh", Quarterly Journal of Economic Research and Policy, 21 (67): 49-68. [In Persian].
11. Fransis, F., Bob, R., (2008), "Little patterns in marketing research", Translation by Mohammad Reza Kohansal and Hadi Rafiee Darani. Mashhad. Ferdowsi University Press. [In Persian].
12. Ghaffari Ashtiani, P., (2015), "Investigating the impact of price perceptions on price and pleasure rates", Marketing Management Magazine, 10 (28): 49-71. [In Persian].
13. Greene W. H., (2002), "Econometric analysis", fifth ed, Prentice Hall, New York, University.
14. Greene, W. H., Hensher, D. A., (2003), "A latent class model for discrete choice 10-analysis: contrasts with mixed logit", Transportation Research Part B, 37: 681-698. [DOI:10.1016/S0191-2615(02)00046-2]
16. Hausman, J. A., Mcfadden, D., (1984), "Specification tests for the multinomial logit model", Econometrical, 52: 1219-1240. [DOI:10.2307/1910997]
18. Heij, C., Boer, P., De Hans Franses, Ph., Kloek, T., Herman, K., Dijk, V., (2004), "Econometric methods with applications in business and economics", Oxford University, Press Inc, New York.
19. Khare, A., (2011), "Mall shopping behaviour of Indian small town consumers", Journal of Retailing and Consumer Services, 18: 110-118. [DOI:10.1016/j.jretconser.2010.10.005]
21. Khoobeh, A., (2010), "Store management, layout and engineering sales: methods and techniques of sales management", first ed, Tehran, Dydar publishing house. [In Persian].
22. Kohansal, M., Firouz Zarei, A., (2014), "Investigating socioeconomic factors affecting customers' impact on marketing advertising policies: Application of the logitem multinational model", Journal of Economic Research, 49 (1): 1-18. [In Persian].
23. Long, J. S., (1997), "Regression models for categorical and limited dependent variables", SAGE Publications, Inc. London EC2A 4PU, United Kingdom.
24. Maddala, G. S., (2017), "Introduction to econometrics", Third Edition, Wiley.
25. Meshkini, A., Nabavi, M., Pour Taher, M., (2014), "Assessing the effective factors in attracting tourists to commercial and recreational centers (Case study: Commercial centers of the Sepad Tourism Sector, Mashhad)", Quarterly Journal of Space Planning, 18 (1): 109-134. [In Persian].
26. Mohammad Fam, A., (2011), "Presentation of a model for market risk assessment and market survey (Case Study: Hamedan Market)", Quarterly Journal of Occupational Health and Safety, 2: 17-22. [In Persian].
27. Najjar Zadeh, M., Amin Bidokhti, A. A., Morad NeJad, J., (2014), "Evaluation of factors affecting the overall satisfaction of tourists shopping in the city of Baneh", Journal of Applied Research of Geography Sciences, 15 (36): 97-115. [In Persian].
28. Niknam, J., (2006), "Space organization of the New Vanak commercial area in Tehran", First Conference on Urban Planning and Management, Mashhad, Ferdowsi University [In Persian].
29. Pai C.W, Saleh W., (2008), "Modeling motorcyclist injury severity by various crash types at T-junctions in the uk", Safety science, 46:1234-1247. [DOI:10.1016/j.ssci.2007.07.005]
31. Parsapour, S., Kohansal, M., (2014),"Investigating factors affecting farmers' savings using a logit model (Case Study: Razavi Khorasan Province)", Agricultural Economics Research, 6 (3): 121-142. [In Persian].
32. Pirnia, M. K., (1993), "Familiar with Islamic architecture of Iran", Tehran: Iran University of Science and Technology. [In Persian].
33. Safavi, S. R., Eskandari Nodeh, M., Alizadeh, M., Khoshdel, M., (2017), "Analysis of the employment situation in the tourism sector and its impact on the balanced development of regional economy case study (gilan province)", Journal of Geographic Space, 17 (60): 21-38. [In Persian].
34. Saghayi, M., Javanbakht Ghahfarokhi, Z., Mafi, A., (2012), "Analysis of the role of shopping centers in relation to tourism and pilgrimage in metropolises (Case study: Mashhad Metropolis)", Journal of Geographical Studies in Arid Regions, 2 (8): 77-101. [In Persian].
35. Samiei Zefarghandi, A., Nayeb Zadeh, Sh., Dehghan Dehnavi, H., (2015), "Investigating the effect, effectiveness and consumer perceived risk on purchasing green products (Case Study: Students of Islamic Azad University, Science and Research Branch of Tehran)", Marketing Management Magazine, 10 (27): 79-99. [In Persian].
36. Sohrabi, R., Samadi, A., Yousefi Fard, A., (2012), "Comprehensive model design to identify the factors affecting the behavior of sudden (unplanned) customer purchases in chain stores", National Conference on Accounting, Financial Management and Investment, Gorgan, Golestan University of Applied Sciences. [In Persian].
37. Stynes, D. J., O'Halloran, C., (2004), "Tourism planning, Michigan state University Extensions Bulletin".
38. Vella, F., Bichrel, Y., (2005), "International tourism", Translated by Ebrahim Goharian and Mohammad Mehdi Bachchi", Tehran. Great Amir. [In Persian].
39. Wu, M.Y., Wall, G.,,Pearce, P. L., (2014), "Shopping experiences: International tourists in Beijing's Silk Market", Tourism Management, 41: 96-106. [DOI:10.1016/j.tourman.2013.09.010]
41. Zangiabadi, A., Mohammadi, J., Zirakbash, D., (2006), "Analysis of the internal tourism market of Isfahan", Geography and Development Magazine, 4 (8): 131-156. [In Persian].
Add your comments about this article
Your username or Email:

CAPTCHA


XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Rahnama A. Important factors in choosing urban shopping centers by tourists and pilgrims: A Case Study Mashhad. جغرافیایی 2018; 18 (63) :125-145
URL: http://geographical-space.iau-ahar.ac.ir/article-1-2223-en.html


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 18, Issue 63 (12-2018) Back to browse issues page
فضای جغرافیایی Geographic Space
Persian site map - English site map - Created in 0.18 seconds with 37 queries by YEKTAWEB 4642