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The role of Travel service offices in tourism development In Tabriz
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Abolfazl Ghanbari *   1, Abolgasem Taghizad Fanid1 , Hassan Khoshbahar1 |
| 1- Dept. R S & GIS, University of Tabriz. |
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Abstract: (106 Views) |
| Because the presence of tourists can generate income for the people of a city or country, tourism development policy at the urban and national levels is of interest to policymakers. Tourist service offices usually have played an important role in this regard and this study was conducted to investigate the role of these offices on the development of tourism in Tabriz metropolis. Therefore, the present study was applied in terms of purpose and descriptive-analytical method with a quantitative approach and documentary and field studies were used to collect data and information. The research area is the metropolis of Tabriz. The statistical population also includes; 1464 insured employees of travel agencies are licensed by the Municipality of Tabriz and worked in 122 travel agencies. To determine the sample size, Cochran's formula was used and 304 people were selected as a research sample by simple random sampling. Spearman correlation test and structural equations in pls software were used to analyze the data and information. The results showed that among the indicators of the number of travel agencies in Tabriz metropolis, the performance of travel service staff, knowledge and skills of travel service staff, empowerment of travel service staff, use of travel service IT and attracting tourists at the level Alpha 0/01 There is a positive and significant relationship and these factors have a positive and undeniable effect on tourist attraction by travel agencies in the study area. Also, in terms of influencing tourist attraction in the studied geographical area, the performance of office workers with a beta of 0/269, knowledge and skills of office workers with a beta of 0/121, the use of information and communication technology with a beta of 0/701 have positive and significant effects. In attracting tourists in the metropolis of Tabriz. |
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| Keywords: Travel Services Offices, Tourism Industry, Tabriz Metropolis |
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Type of Study: Research |
Subject:
Special
Received: 2021/12/27 | Accepted: 2022/09/28
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